6 Examples of Great Employer Branding - Spark Hire

6 Examples of Great Employer Branding - Spark HireYoure walking down an aisle at the grocery store when you realize none of the packages have labels. The shelves are lined with blank boxes, cans, and cartons. You know what youre looking for, but cant figure out what anything is. After all, you cant tell a can of caviar from a can of cat food without some branding. Suddenly nothing seems appetizing and you start searching for an exit instead. This is what its like for job seekers researching your company, when you dont have a clear employer brand. They have no way of knowing if your company is something they want to sink their teeth into or stinky sardines. The way you market yourself as an employer to kompetenzprofil employees affects whether they want to work for you or not.A 2015 survey from CareerArc found 75 percent of job seekers consider a companys employer brand before applying with them. For those of you that have developed a strong brand, thats music to your ears. But if you re struggling to find a way to attract employees, its probably a little disheartening.Employers face a variety of obstacles when it comes to building their brand. Its difficult for small companies to stand out from more established names. Companies in industries that are less exciting have to find ways to appear appealing and interesting. But there are ways for every company to create a successful brand.Here are six companies that are killing it with their employer brands and the lessons you can learn from themCloudLockLets just take a moment to appreciate the fact that this company has turned a Kung Fu movie into a company culture video.OK, moment over. Now, lets focus on their real success.The strongest aspect of CloudLocks employer brand is how it incorporates current employees. After the co-founders give a little bit of background on the company, in the career video, they get out of the way and let the employees do the talking.By sharing their own views about and stories of the company, CloudLock employees give an honest account of what its like to work for the company. The career site, as a whole, has a very genuine feel, which makes all the positive things the employees say very believable.Lesson learned Potential employees want to know how current employees feel about the company.As an employer, you can spend all day telling potential hires how great your company is, but theyre always going to take what you say with a grain of salt. If you have a strong team of employees that live and breathe the essence of your company, let them be the ones to show off everything you have to offer as a place of employment. If youre making an employer brand video, talk to your employees first. Ask them where their favorite place to be in the office is, and what their favorite parte of working with the company is. Think about their answers, and decide what sets your company apart. Then record your employees talking about the things they love in their favorite spot in the office. Being comfortable while on camera will give their answers a natural quality that resonates well with potential employees.Check out how cloudlockdisplays their EmployerBranding strategy in thisvideoClick To TweetFullContactA lot of companies offer paid vacation time to their employees, making it a nice, but all too common perk. FullContact, however, has taken things a step further and offers paid vacations and then pays the bill.A look at how FullContactoffers paid vacation AND pays the bills EmployerBrandingClick To TweetThis goes a long way for many workers. A 2015 survey by CareerBuilder found that 19 percent of salaried employees could not make ends meet last year. Twenty-eight percent were unable to save any money at all. So even if a company offers paid vacation time, many employees cant afford to actually go anywhere.Bart Lorang, one of the companys founders, recognized that the need for all employees to be able to relax away from work was so great, that he decided to give every employee 15 days paid vacation and $7,500 to spend however they wanted on the trip.The only rules are that the money has to be spent on the vacation, employees can not work during the time off, and they have to disconnect from the grid. That means not spending every waking hour on your phone or laptop.While the last rule might give employees a touch of nomophobia, the point is to improve their mental health. If the boss is saying you have to leave your cell in the hotel room, theres no pressure to answer an email from a client. That way, employees can actually relax and enjoy everything around them.Lesson learned Show that you can address your employees needs.Whether its the need for a vacation or better health insurance, recognizing and implementing ways to make your employees lives better is something that can set you apart as an employer. For example, in the 2015 LinkedIn Why How People Change Jobs survey, 45 percent of people reported changing jobs because of a lack of advancement opportunities. Develop and highlight training programs that will provide employees with the career paths other employers failed to give them. This shows both your current and future employees that you care about them and realize that their well-being affects the success of the company, and the vitality of the mission it serves.Shoes of PreyAbout half-way down their career page, Shoes of Prey includes a slide show highlighting what they call their culture code. It delves into values and aspect of the company culture and explains why it is important to the work environment.How shoesofpreyhighlights their CultureCode and work environment to top talentClick To TweetWhat the company does nicely is create an overarching theme of teamwork throughout its culture code. It believes in the power of a strong and united group of employees, and incorporates that belief in all aspects of its business.Relationships with co-workers are important to individual employees. In a 2015 sur vey by Virgin Pulse, nearly 40 percent of responding employees listed their colleagues as the number one reason they loved their job. Shoes of Preys code of conduct does a great job of clearly explaining how potential employees would be interacting with others in the office.Lesson learned Dont underestimate the power of we.A lot of times employers specifically address the job seeker with their employer branding strategies. Think of all the times youve heard You could work here in workplace culture videos. But remember that the pronoun we has an inclusionary feel to it. If teamwork is an important part of your business, find ways to make a potential employee feel like theyre already part of the group.Also, consider other qualities that unite your workforce. If the company volunteers as a group with certain charities, incorporate that into your employer branding. It will not only show that your company gives back to its community, but also attract talent that supports the same causes. Inclusion and solidarity are powerful forces.TreehouseAt the online education company, Treehouse, all employees work just four days a week. Thats it. The policy isnt a result of the company not having enough work to fill up five days, its to help employees achieve better work/life balance.In a 2015 global survey by EY, 24 percent of American workers report that balancing their professional and personal lives is becoming more difficult. Employers that help create harmony between work and home are magnets for top talent.Treehouse is proving that it understands that employees have responsibilities and commitments outside of the office. Family, friends, and even a little me-time are all important parts of life, and they dont believe you should have to miss out on any of it for work.Lesson learned Make it known that you recognize your employees exist outside of the office.Employees arent just workers, theyre people. And they like to be treated as such. With many companies struggling to attract talent, they cant ignore the fact that being an employer that supports work/life balance will do wonders for your employer branding.If a shorter work week just isnt feasible for your company, find other ways to reduce friction between home and work life. In-office daycare and organized carpools are great ways to support employees with children. Dog-walking tafelgeschirrs or the freedom to bring your pet to work helps pet-owners that work long hours. Even just taking care of small errands, like offering dry cleaning pickup/drop-off services, at the office, goes a long way with employees.Employees arent just workers, theyre people treehouseCompanyCultureClick To TweetExpensifyPrepare to have your mind blown. Expensify takes its entire team abroad for a month every year. And the company flips the bill.The travel destination changes every year, and the only real requirement is that the location have wifi so business operations can continue. Yes, employees do mucksmuschenstill h ave to work, but they do so from a seaside cafe in Portugal. And surprisingly, the company says its most productive time of year is during their offshore excursion.When all work-related duties are done for the day, employees take in the sights or lie on the beach. Given the length of time away from home, loved ones are also invited to come on the trip.While the trip has to be an expensive investment, it has made recruiting talent a snap. Who wouldnt want to work for a company that takes you on an amazing adventure every year?Lesson learned Sometimes, big gestures pay of in a big way.Expensifys month-long excursions is a behemoth of an employee perk, and it does the trick. It gives employees the chance to travel the world, relax with each other away from the office, and create a close-knit team of employees. All things that make top talent stand up and take notice.Of course not every company can just fly the entire office off to Thailand once a year. Look into other big hitting perks that you can offer your employees, like student loan reimbursement or free on-site spa and gym services. SC Johnson even offers concierge services that do everything from picking up groceries to shopping for car insurance deals for employees.Why expensifytakes its entire team abroad for a month EVERY year EmployerBrandingClick To TweetZendeskIts not easy to make a software company that deals in customer service seem exciting, but thats just what Zendesk does. By incorporating humor and honesty into their brand video, the company showcases a potentially dull sounding workplaces personality.The company is also using transparency to its advantage. Zendesk not only gives potential employees a look at the office life of current employees, but also the neighborhood restaurants employees eat lunch at, and the venues they go to unwind after work.This allows interested job seekers to actually envision what itd be like to work for the company and where they can find time to connect, outside of it. They want to know about the company culture, how the office functions, and that theyll be happy on and off the clock. Zendesks video answers all these questions.Lesson learned There are other characteristics besides job descriptions that attract employees.Its not enough, or even necessary, that your company is doing cutting-edge, exciting work. Your office, location, and other environmental factors also affect how attractive your company is to talent. Give potential employees a complete picture of what its like to work for you so, before they even begin the interview process, they understand your company culture and know if its a good fit for every aspect of their life.How Zendeskhelps potential employees understand their company culture in the interviewClick To TweetWhat other great employer brands examples have you come across and what lessons did they teach your? Share in the comments below

Customize this Outstanding HR Assistant Resume Template

Customize this Outstanding HR Assistant Resume TemplateCustomize this Outstanding HR Assistant Resume TemplateYur work as an HR assistant may be meaningful and rewarding, but without a strong resume, you may struggle to gain access to new opportunities. The competition may be friendly or fierce, but opening the door to interviews really comes down to the quality of your resume. You need to be sure your personal document draws attention to your best qualities and sets you apart from other job applicants. When youre ready to look for a new job, read through a sample resume for expert guidance.Our HR assistant resume sample offers a standard for comparing your own resume, helping you recognize areas of strength and weakness. Use it to guide the creation of your summary bewertung, skills section, work history section, and education section. Feel free to use the resume builder to ensure youve used best practices principles. Writing the HR Assistant Resume TemplateCreate Resume A resume i s a key tool in your job searching kit. It can have a great impact on whether youre called for the interview and tells potential employers a great deal about you. An effective HR Assistant resume vorlage should showcase your strengths in a way that is relevant to the job for which youre applying, and this template provides a helpful example. Lauren MartinProfessional SummaryResponsible HR Assistant with strong knowledge of human resources practices and office administration. Superior understanding of data entry, file management, customer service and maintaining confidentiality. Particularly skilled in organization and time management, able to develop innovative systems for maximizing efficiency.Core QualificationsHuman Resources PoliciesEfficientOrganizedOffice AdministrationTime ManagementInnovationConfidentialityCustomer ServiceWork ExperienceHR Assistant, June 2010 May 2015ABC Consulting New Parkland, CAUpdated and maintained employee records, tax documents and benefits informa tion.Assisted HR Executive Assistant with projects and duties as requested.Prepared recruitment lists and job postings, scheduled applicants and checked references.Sent faxes, made copies, answered telephones and other office duties.HR Assistant, July 2006 June 2010Park Industries New Parkland, CAProvided administrative assistant to the Human Resources Director.Maintained and updated employee files with information including,Assisted in interview preparation by contacting references, scheduling appointments and participating in recruitment efforts.Performed assorted office duties as assigned.Education2006 Associate of Arts Human Resources ManagementNew Parkland Community College New Parkland, CACustomize ResumeWhy Is This a Good HR Assistant Resume Sample?Each section of this HR assistant resume sample is full of information geared to impress hiring managers. From the professional summary statement to the education section, the writer has included as much information in as tight a space as possible. Positioned right at the top of the document, the professional summary statement includes three brief statements about the applicant. The writer emphasizes areas of particular skill and includes a variety of hard and soft skills, such as able to develop innovative systems and maintaining confidentiality.Within the core qualifications section, the writer of the HR assistant resume sample includes a well-rounded selection of skills. Using a bullet format and limiting the list to eight examples, the writer creates the picture of an applicant who is professional and responsible without using an excessive number of words. Values such as confidentiality and efficiency appear along with qualities such as experience with human resource policies. The work experience section is also compact and tightly filled with pertinent data. Each job experience includes necessary facts, such as the job title and the dates of employment. Bulleted examples of duties completed over a ni ne-year period appear under each heading. The writer uses a reverse chronological outline and shows the progression from simple duties, such as contacting references, scheduling appointments to more complex responsibilities, such as maintained employee records, tax documents, and benefits information. The writer also effectively uses action verbs to create a clear picture of each position. The final section is short but effective. When you approach your education section, be sure to focus on the most pertinent schooling credentials, as the writer did in the HR assistant resume sample. If, for example, employers want some college experience, dont include your high school credentials. The writer of this resume included the date of graduation, the type of degree, and the name of the school.Why You Need a Strong HR Assistant ResumeAs an HR assistant, you understand the importance of working well as part of a team. Organizations are stronger and the results a team generates are greater t han the input of a group of individuals. However, when it comes to your resume, you want to consider others as competitors. The growth outlook for human resources assistants isnt great according to the Bureau of Labor Statistics, so you need to prepare to fight for each interview. Your resume may be the most effective tool you have in gaining an edge over those other applicants. Remember to use best practices for writing resumes and refer to the HR assistant resume sample for guidance.Costly HR Assistant Resume Mistakes To AvoidMost jobseekers know to avoid spelling or punctuation mistakes in their resumes. They are also aware that providing inaccurate information or misleading statements is a big no-no. As you prepare to write you own resume, it may surprise you to learn about some mistakes that arent quite as obvious. In the world of human resources, good communication skills and a friendly, approachable demeanor are clearly important. If your resume doesnt leave hiring personnel with this impression, you may not get many interviews with hiring managers. One mistake applicants often make is to rush through the creation of their resume without choosing strong action verbs or without selecting skills that showcase their abilities. In the HR assistant resume sample, the writer drew attention to skills such as organized and innovative. You need to stand out as an individual. Choose words to demand the attention of a hiring manager with a well-written resume.ConclusionFollow our writing tips and HR assistant resume sample to complete a document that presents your qualifications and ideal candidacy for the job you want. Get ahead of your competition with concise and powerful sections. Choose strong words and dont be afraid to brag a little about your achievements. Create a professional and engaging resume to gain access to those all-important interviews. HR Assistant Resume Questions1. How do you write a summary statement for an HR assistant resume?The summary sta tement is the part of your resume a hiring manager is most likely to read, making it crucial. As seen in our HR assistant resume sample, keep your summary statement to three sentences or bullet points. Start with a description of your current position or title and use language that is powerful and compelling. Include both tangible and intangible personality traits so readers can quickly understand the value you would bring to their company. Use the summary statement as a way to connect your work history and experience to who you are as a person.2. Whats the best length for an HR assistant resume?It is usually best to keep your resume one page, like our HR assistant resume sample. Sticking to a length limit ensures you make each section as concise as possible and only include the most relevant information. You should also strive to place your most impressive experiences or accomplishments on the top third of the page. That way your readers can get an accurate understanding of your be st qualities even if they dont read the entire resume. If you are having trouble squeezing everything onto one page, use the resume builder to effortlessly create an appropriate format.3. How can you separate your HR assistant resume from other candidates resumes?Sometimes using a more creative format or including a bit of color can entice a hiring manager to pull your resume out of the pile of similar black and white pages. Adding a few small design elements can also catch the attention of your reader. Regardless of which approach you take, your resume should look professional and clean, similar to our HR assistant resume sample. The format you choose and anything you add should always be tasteful and not too unusual, since youre applying for a more traditional and serious position that requires you to be professional.4. What goes in the qualifications section of an HR assistant resume?To make your list of skills and qualifications as impactful as possible, only give your top six t o eight relevant skills, as shown in our HR assistant resume sample. You can eliminate abilities the average professional should have, such as how to use Microsoft Word or email. If you have special skills with industry-specific computer programs, always mention those so the hiring manager knows how much additional training you will require. It is also important in the HR industry to list skills associated with communication and interactions with others, since those abilities are typically required from an HR professional on a daily basis.5. What should you include about your accomplishments on your HR assistant resume?Accomplishments can be awards you earned or improvements you made in prior positions. You can list specific impacts you made at former companies in the work experience section of your resume like the writer of our HR assistant resume sample, or create a separate section dedicated to your awards if you have acquired many. When describing accomplishments, use numerical data whenever possible to make your statements more powerful.